Nucleus Vision is a combination of Blockchain, IOT, and AI ecosystem, which acts as a platform to connect hardware and software for transferring of data to its orbit blockchain. This is carried in the most secure way possible; with the help of advanced IOT devices like ION sensors.
Nucleus Vision is on a journey to provide previously unaccessed data to retailers. In the sense, where a customer walks out of the store without buying a particular product, the retailers get a better understanding of why the customers’ needs were not met with their offerings.
To provide the data of consumer behavior to bring a customer and a retailer closer, Nucleus Vision built a solution that bridges the gap between a consumer and a retailer.
Diving into the technology that backs up Nucleus Vision
As an atom contains protons and neutrons where electrons revolve around the nucleus, similarly Nucleus Vision’s orbit contains ION sensors and Neuron Intelligence where nCash flows around.
Let me break it even easier, primarily Nucleus Vision is built on three components, to understand the in-depth functionality of Nucleus Vision, it is much important to understand these three components individually.
- ION Sensors
- Orbit Blockchain and
- Neuron Intelligence Platform
The ION sensor is an IoT device designed and introduced by Nucleus Vision, the essential function of this hardware is to collect data from its brick-and-mortar ( provides products and services face-to-face) customers.
This ION sensor’s works on the principle of EASE – Easy Adoption, Simple Execution, it covers over 200 meters of surface area and ION can sense motion, sound, pressure, and temperature. The interesting part is ION sensor does not require traditional connection methods like WIFI, Bluetooth, RFID(Radio-Frequency Identification) to identify the customer. When a customer enters into the range of the ION network, the sensor spots it with the help of a customer’s unique mobile ID which helps the network to monitor customers activity. These sensors are capable of processing 32 Ids per 612 microseconds.
Orbit is the Nucleus Vision’s blockchain platform, which primarily focuses on security, authorization and data transmission on its chain. In other words, once a customer approves their authorization, their data, and identity flow securely over the blockchain [immutable/untraceable and highly secure]. Nucleus Vision rewards the user with NCash for the sharing of the information in exchange. Here, both, the customer and retailer earn nCash as a reward for sharing their information on the orbit blockchain.
By achieving this Nucleus Vision fulfills one of the main blockchain goals on data privacy. In-orbit blockchain network, the user has the freedom to control their own data. Customers can decide when and where to share their data. In comparison to centralized applications such as Facebook and Google stealing our data, orbit actually protects and takes your consent before sharing it with another party.
These data exchange over the blockchain is secured and ensured by sending a public key to data providers to encrypt the data prior to the transfer in a way that can be only decrypted with the requester’s private key. In addition to this, Orbit has incorporated ERC20 smart contracts on the Ethereum Blockchain.
Neuron Intelligence Platform
Neuron Intelligence is an analytics engine powered by machine learning and deep learning techniques. This analytics helps retailers to take advantage of time and opportunity when customers are willing to accept new suggestions and ideas. The neuron platform has a portfolio to manage customer score, which helps them back to track customer possibility of buying a particular product using mathematical calculations instead of usual computer algorithms preferring recommendation by sex, age, likes and dislikes. These advanced calculations help Nucleus Vision to recommend the right product at the right time to produce excellent customer service driven by deep learning. This is possible through the Nucleus visions neuron intelligent platform by analyzing the customer pattern.
Eg: If a man enters into a clothing store, who has a wedding due in a couple of weeks. Instead of calculating the purchase based on his age, likes and dislikes neuron intelligence analyses the data pattern and will suggest outfits related to his wedding instead of his favorite hoodies and t-shirts.
As of now, Nucleus vision’s dream is to propose recommendations at an offline store. They are already on the path making this imagination a reality. While diving into the tech we thought of reaching out to Abhishek Pitti, the Chief Executive Officer of Nucleus Vision to understand the CEO’s point of view and more. Here’s a quick interview with him!
Pitti on how Nucleus Vision plans to explain the complexity of its mechanism to the Indian audience?
The complexity of Nucleus Vision’s mechanism doesn’t concern the customer base. The complexity lies for the retailers but considering the current channels they use to fetch the data for its customers, this isn’t a task, it’s way easier to understand and seamless to integrate as compared to the conventional mechanisms. For users, our system is as good as any other SMS offering from Myntra or Jabong that you get. When you enter a store, you give us the consent to show what’s relevant to your needs and you buy accordingly. That’s about it!
Can you explain the technicality of how Nucleus Vision works with Telecom services to find the details of the customers using Nucleus Vision’s services?
Practically, telecoms are enabling sensor and helping us to convert mobile id to mobile number for consented customers. We can show blockchain use case for storing consent as this is also mandated by telecom regulatory (TRAI). The second piece where we can show blockchain use case is, data exchange between retailers and the third party willing to share data. Here we can say that the customer approves the data transfer from one party to another and gets the “true credit attribution” of monetary value generated from data exchange. This is a new way of data monetization where the customers are the real data owners and are treated like one.
With the banking ban in India, conversion of cryptocurrencies is tiresome, do you guys have a plan to tackle that?
No, we are a regulation-compliant company. With respect to the current banking ban in India it is actually pretty impossible to get your Ncash converted into INR unless you get onto a P2P exchange and convert accordingly. This is one of the limitations we are currently facing but we are fighting this by waiting out on the government to take a stance. Till then we are expanding, we have set up teams in South Korea, parts of China, and even Europe now.